Creative’s first game.

COMBOs FINISHERS is an 8-bit game for a WWE partnership that I concepted and created. Entering a sweepstakes is easy. So we made it hard. And fun as hell. Instead of employing a usual plug-and-play mechanic, we reinvented the sweepstakes. In fact, we gamified it. Combos Finishers features a killer retro 8-bit look and feel a la Mike Tyson’s Punchout, some fast-paced gameplay, and infinite levels. In truly integrated fashion, in-store POS and social drove fans and shoppers to our gamified sweeps.

In addition to a lift in convenience store sales across the short promotion period, over 153K users visited www.combosfinishers.com–an increase of over 770% on the previous year’s site visits–averaging almost 5K visitors a day, of which almost 20% came back to the site between 2-10 more times. Altogether there were more than 65,000 sweepstakes entries.

This is probably the most hands-on and hectic project I’ve ever executed. From helping hire the game developers and finding sweepstake vendors to hand-drawing the characters and creating the moves for each fighter, developing the key visual that would span across print, retail and social --  I guided this thing from beginning to end. Make sure you play the game!

ROLE:
Lead concept & Gaming ideation, Art Direction, Design Direction, Retail Fixture Design

Team:
CD: Chris Newkirk, Senior CW: James Best, AD: Caitlin Seyfert