Now this project makes me feel good inside.

In partnership with SZA, Tazo Tea tackled a major issue that is impacting Black and Indigenous communities. Climate change is an issue that is happening now and communities of color are disproportionately affected. We came up with the “Tazo Tree Corp”, a program consisting of paid and locally hired folks to plant and maintain trees in neighborhoods affected.

The Tree Corp will recruit from neighborhoods across the nation, from the Bronx in NYC to the San Francisco Bay Area. The idea is to also bring new employment opportunities to those in need.

We created a video that SZA shared on her IG page that garnered 1.7M views. Social stories and content were created to encourage people to educate themselves with the ongoing climate issue as well as a microsite for people to learn more and apply to be part of the Tazo Tree Corp.

Wild Results:
Nearly 1.2 Billion earned impressions
463 total earned placements
1.7 million organic video views
95% overall positive/neutral sentiment

Oh. And hella people wrote about us too. That’s fun.

Selected Press:
HARPER'S BAZAAR | BILLBOARD | ELLE | FAST COMPANY | COMPLEX | HUFF POST | AD AGE

Team:
ECD: Jesse Suchmann, CD: Eden Lewis, & AD: Esther Lee