SOCIAL / CAMPAIGN

Mountain Dew: DEWcision

The Mountain Dew fandom is RIDICS.

I’ve been involved in a number of “Voting” Social Campaigns which encompasses interactive marketing and online messaging. Almost always very timely and requires audience engagement from start to finish, these programs tend to last months on end.

Notably, Mountain Dew’s DewCision 2016 social campaign, creating an engaging campaign that included but not limited to original content and voter promotion for all social platforms, developed UGC competition and consumer involvement. All accumulating to an out of home activation, and a FB live announcement for the winner.