EXPERIENTIAL / ACTIVATION / DESIGN

Johnnie Walker Gifting Experience at Showfield

First activation after lockdown. So many pivots and rules.

Partnering with Showfields, we brought Johnnie Walker’s annual engraving and gifting kiosk to “The Most Interesting Store in the World”. We transformed our space into a 12-week ‘advent calendar’ that inspires our audience to KEEP WALKING into a brand new year.

Along with complimentary engravings on Johnnie Walker Blue Label, we styled our space in beautiful color-blocking rooms featuring Johnnie Walker’s iconic bottles and labels and a huge scaled Advent Calendar revealing cocktail recipes, food pairings, music, and gifts. The full Christmas experience provided a new theme every month, a new feature every week, and something to explore every day.