INVENTION / SOCIAL / CONTEST / PR
Klondike Cone Zone
Can we talk about the weird and random ideas that
run through my head?
To help launch Klondike’s brand new Cones we were tasked to come up with a PR campaign. Conveniently, this all happened during the first year of Covid lockdown. And with people at home constantly bombarded with back-to-back Zoom calls and kids running around the house during summer break it’s tough to find a single space that’s solely dedicated to you and your thoughts.
Introducing the “Klondike Cone Zone” (very infomercial-ly) a cone-shaped isolation swing that blocks out light, sound, and any distractions. It’s that sweet escape for you, your thoughts, and your ice cream.
People can enter for their chance to win their very own Klondike Cone Zone by simply following Klondike on Twitter, retweeting, and commenting “What Would You Do For a Klondike Cone?”
Selected Press:
THRILLIST | YAHOO
Team:
ECD: Jesse Suchmann, CD: Conor Hogan, ACD: Erin Ridgeway
As Seen on Jimmy Kimmel Live
To launch the brand new Klondike Cones we asked Jimmy and Guillermo to explore our Cone Zone for a much-needed escape and to try our new cones. Guillermo described them as, “ Swirly, salty, crispy, and delicious.” Jimmy agreed. In the end, they both helped us promote our contest to their viewers for a chance to win their very own Klondike Cone Zone by following Klondike on Twitter, retweeting, and commenting “What Would You do For a Klondike Cone?”
“I think I want to stay here in the Cone Zone forever.”
- Guillermo Rodriguez