EXPERIENTIAL / DESIGN / SOCIAL
M&Ms Sound & Color
Peanut M&Ms > Plain M&Ms
For SXSW 2018, we wanted to bring M&M's colorful world to life by creating M&M's Sound & Color. Showcasing M&M's love for music as well as their iconic colorful characters we took over the Lustre Pearl on Rainey St. and created a physical world for each iconic character.
Walking through physical rooms of Red, Yellow, Green, Blue & Orange visitors were able to play, relax and immerse themselves in each character's world. The spirit and ideals of the brand were found across the house and the two-day experience invited our visitors to experience first hand what music felt in the eyes of each character.
Musical acts included headliners, Sylvan Esso & Cut Copy as well as Billie Eilish, Mallrat, & R.Lum.R to name a few. We also made it easy for attendees to come over to our house by providing eTuk rides to and from our house and some lucky fans were able to experience a really intimate show in our eTuks with some of our musical guests.
ROLE:
Lead Experience Concept / Ideation / Design, Art Direction, Design Direction
“RICK-SHOWS” AT SXSW
We also captured the artists talking sound and color for the client to use as content. And we invented something we called “rick-shows” which featured some of our musical artists delivering intimate performances on the back of an eTuk—occasionally while carting eager fans and attendees to the house.
