My legs feel exhausted every time I think of this campaign.

Without actually being an official sponsor of the Oscars 2014 Red Carpet, we managed to successfully create a digital campaign that dominated the second-screen conversation all around the hashtag #WantThatHair.

On the actual Night Of, multiple war rooms were set up to react to the hottest trends in real time via live tweets. Along with my team, I also took inspiration from the top hairstyles of the night and we recreated them using models and Pantene hairstylists to release a series of How-To’s overnight.

FAVORITE MEMORY:
Running all over Grey; from our war room, to the studio, to my desk, to the client, and to the bathroom.