This is the 2nd game I made in 2 years. Random.

Every two minutes a child is diagnosed with cancer. To help raise money for critical research, the St. Baldrick’s Foundation hosts events across the country where people shave their heads in solidarity with children fighting cancer.

Schick Xtreme is widely regarded as the best razor for head-shaving and has long inspired bald positivity. We saw an opportunity to partner with St. Baldrick’s to help their mission and take their shaving events digital.

To do this, we created Shave The Day, an epic mobile game that turns your points into a real donation to help fund childhood cancer research. In Shave The Day, you play as XtremeMan, a fearless bald superhero. Your mission – use your razor hoverboard to shave heads and rack up Bald Bucks. At the end of the game, your earnings are donated by Xtreme to help St. Baldrick’s fundraising efforts.

RESULTS:
+306MM Earned Media Impressions
+250K in Donations to St. Baldrick’s
290K Hours Streamed on Twitch
1.7 Million Virtual Heads Shaved

RECOGNITION:
3x Shorty Awards Winner
2x One Show Shortlist

SELECTED PRESS:
Adweek | AOL | Bloomberg | Muse by Clio | The Gamer | Yahoo

TEAM:
CD: Sam Wilco, Sr. CW: Alex Rossetti