Do you know how many records it takes to fill an entire room?
1250.

SXSW is chaos. Beautiful chaos. With all its white noise -- and literal noise -- how do you get people to walk away with what your brand is really all about? You have to do something ONE-OF-A-KIND. Scratch that, it’s Twix. We do TWO-OF-A-KIND.

So we built the first-ever House of Duos at SXSW. Where SXers could see the duos, live the duos and even BE the duos. Brought to life by one of the most iconic duos out there: TWIX. And to get across the twiceness of Twix, we turned the house into a dual experience. Indie duo favorites like Ghostland Observatory, Japandroids, and Tennis brought the noise. Hall & Oates? No-shows.

And we filmed the largest crowdsourced music video in SXSW history. With Cinebody attendees were able to capture themselves and be part of Ghostlands music video.

Role:
LEAD EXPERIENCE CONCEPT / IDEATION / DESIGN, ART DIRECTION, DESIGN DIRECTION

Team:
CD: Chris Newkirk, Senior CW: James Best, AD/Design: Peter Hanley