CAMPAIGN / TV / SOCIAL / INFLUENCER / SWAG
Xfinity Watchathon 2022
I finally got some comedy in my book.
Mission accomplished.
Watchathon is a once-a-year event where Xfinity unlocks all of its premium channels for one whole week for their customers. And this time it’s special — Watchathon is turning 10. That’s 10 years of laughs, scares and 1 billion hours of TV watching (supposedly. it was in the brief.) That’s a big deal, so we thought this remarkable milestone deserved a movement.
To commemorate 10 years of Watchathon, we came up with “National Watchathon Week”, a grassroots initiative to create a holiday week around this big moment.
We created a charismatic leader who will lobby for our cause on a national level and to spearhead other superfans through his entertainment movement.
Team:
ECD: Tim Flood, CDs: Daniel Sumbang & Jeremy Pippenger, ACDs: John Ta & Alejandro Castro, Karen Kouth, AD/CW: Dean Coots & Hailey Lawrence, Designer: Andres Sanchez
Comes in Spanish too!
Not only was our team tasked to shoot 3 spots in 2 days but we had to do everything in Spanish too.
We got some HARDCORE fanatics.
What started as random footage to slot in and B-Roll ended up being the highlight of our client’s night. We were all dying laughing and 1-upping each other with ideas the talent can do. During the shoot, our client suggested taking the Fanatic clips and to run with it. Suffice to say, that’s how our social activations & posts were born.