CAMPAIGN / TVC & OLV / PRINT / SOCIAL

Xfinity Winter Olympics 2022

Someone’s got an Olympics spot.

This is one of the first big projects I developed, guided, and oversaw as a Creative Director at GoodKid so it will always have a special place in my heart.

The team was tasked to develop an acquisition-focused integrated campaign that drives people to get ready for the Winter Olympics by switching to Xfinity.

The campaign draws comparison of Xfinity's high performance with Olympians’ abilities to perform at their highest level.

Results were outstanding and overall all 3 spots performed way above norm according to AdPi scores. Key metrics are based on recall, creative efficiency, brand connection, and brand values. Our audience loved the spot and boosted brand affinity and trust.

Team:
ECD: Tim Flood, CDs: Daniel Sumbang & Jeremy Pippenger, ACDs: Fred Marks & Emily Frankfurt, SR. AD: Dan Depew, AD/CW: Lauren Brajczewski & Alex Tafur, Designers: Michael Clowney, Eli Maher

Why yes, I included print too.

Listen, I love a good hero image.